Calabogie Motorsports Park puts your brand directly in front of a dedicated, high-intent community of automotive and motorsports enthusiasts. We offer highly visible sponsorship and advertising options designed to connect you with an engaged demographic at one of North America’s premier driving facilities.
Our attendees are primarily middle-to-upper-class professionals who have a strong passion for high-performance vehicles and the disposable income to match. If you are looking to reach consumers with active purchasing power, this is exactly where they spend their weekends.
Audience Demographics:
Gender: 70% Male | 30% Female
Age: 50% aged 35–54 | 18% aged 25–34 | 2% aged 18–24
Location: 93% Canadian residents, with 70% based right here in Ontario.
Every year, over 40,000 guests visit the track for high-speed experiences and major entertainment draws. Our calendar brings in massive crowds anchored by premier events, including the NASCAR Canada race weekends and our large, multi-day Guitars & Gasoline Music Festival.
Your brand’s visibility also extends well beyond the physical track:
Web Traffic: Over 280,000 annual visitors to our website.
Extensive Digital Reach: Boasting 30,000 social media followers across our platforms and over 3.6 million Facebook views, we provide powerful digital engagement opportunities for your campaigns.
Trackside & Onsite Signage: Position your logo strategically around the circuit where thousands of drivers, spectators, and virtual viewers will see it during every track day and festival.
Event Sponsorship: Tie your name directly to the action. Sponsor a specific race or one of our major event weekends for prominent recognition.
Digital Advertising: Tap into our daily web traffic and social media community through targeted digital placements.
Hospitality Suites: Entertain clients and guests in private, premium suites that offer the best sightlines and networking environments on the property.
Whether you want to drive immediate sales or build long-term brand presence, we can customize a package that fits your exact marketing goals.
Contact Cory Klinkenberg, our Business Development Manager today:
Phone: 613-319-1949
